Awake In America is joining forces with hundreds of organizations and the National Sleep Foundation to mark National Sleep Awareness Week 2009, which runs from March 2 through March 8.
Awake In America will be focusing additional energies this week to help focus the need for health insurance coverage sleep disorders, increase awareness about the importance of sufficient sleep, the dangers of undiagnosed and untreated sleep disorders, and the consequences of sleep deprivation on a personal and societal level. These extra efforts will be done through email, one-on-one calls, as well as through printed materials the organization has mailed in the weeks leading up to National Sleep Awareness Week 2009.
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Starbucks and HandsOn have an initiative going this week, seeking to get more people involved in the self-less act of volunteering. The initiative is fairly simple and straightforward: pledge to volunteer five hours and get a cup of Starbucks coffee free.
The idea is simple, actually. The Starbucks/HandsOn challenge, posted at Facebook, poses this question: What if you gave five hours to help your community?
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Mattress manufacturer Sealy is running an advertising campaign that seemingly suggests less sleep is acceptable for Americans. In that campaign, Sealy notes most Americans no longer get eight hours of sleep each night, but rather closer to six hours. The ads, promoting Sealy’s mattresses, could also have been used to help push the message that Americans need to get a full night’s rest, not just six hours.
“It’s truly a sad day for consumers when a corporation such as Sealy, focused intently on the sleep habits of consumers so it continues making profits, promotes poor sleep habits while seemingly implying “a better six” hours of sleep is healthy,” said Awake In America’s President Michele Narcavage.
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As the new school year approaches, the National Sleep Foundation (NSF) and Awake In America encourage parents and kids to put healthy sleep on the list of back-to-school necessities. NSF and Awake In America recommend gradually adjusting sleep schedules in order to be alert and energized as well as to assure optimal learning, participation and health.
“Kids tend to sleep and wake up later during the summer, making the transition to the school-year sleep schedule difficult,” explains Awake In America’s President, Michele Narcavage. “As tempting as it is to enjoy sleeping late in the final days of summer break, getting up earlier for school will be much easier if kids begin adjusting their sleep schedules now.”
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Epidemiologic surveys suggest that mean sleep duration among U.S. adults has decreased during the past two decades (CDC, unpublished data, 2007). An estimated 50–70 million persons in the United States have chronic sleep and wakefulness disorder.
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About 10 percent of adults report not getting enough rest or sleep every day in the past month, according to a new four-state study released by the Centers for Disease Control and Prevention’s (CDC) Morbidity and Mortality Weekly Report.
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Learn about sleep’s connection with mood, health, alertness, and performance in the workplace as well as sleep problems such as insomnia, snoring, sleep apnea, restless legs syndrome, narcolepsy, and excessive daytime sleepiness.
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